A. It is an infraction for any person to do business within the downtown parking and business improvement district without having paid the assessment required in this chapter. In the trial of any alleged violations of this chapter, evidence that the defendant or the defendant's employer made a public representation, by way of advertisement, by newspaper, radio, television, or similar media, or by signs, notices, or lettering displayed for public view, that such business or occupation was being conducted within the district, shall constitute prima facie evidence that the defendant was transacting the business within the parking district on the date or dates during which such representatives were made.

B. Any person or business violating the provisions of this chapter shall, upon conviction thereof, by punished by a fine of up to five hundred dollars ($500.00).

C. Every full business day during which any business activity continued to be conducted in violation of this chapter shall be deemed a separate offense, and every business day during which any person conducts or transacts business in the course of an activity for which the assessment herein required has not been paid shall be deemed a separate offense by such person.

D. The remedies specified in this section shall not be deemed exclusive and, at the option of the city, amounts due and payable hereunder may be collected in any manner prescribed by law.