A. Unless otherwise provided in this chapter, the total advertising area devoted to all signs for any use shall not exceed the limitations set forth in this section, and all signs, except those excluded from the requirement to obtain a permit by Section 17.84.030, shall be included in this calculation.

B. Subject to the other provisions of this section, the maximum advertising area permitted for any use shall be three hundred fifty (350) square feet.

C. Not more than one identification sign and bulletin board for a church, child care service, school or other public or semi-public use within a residential district. Each sign shall not exceed sixteen (16) square feet in area and must be located on the premises, provided that no portion thereof shall be closer than ten feet from any right-of-way.

D. Nonconforming commercial, public or industrial uses within a residential district are allowed not more than one identification sign not to exceed sixteen (16) square feet in area and located on the premises; provided, that no portion thereof shall be closer than ten feet from any right-of-way.